What Would Steve Do?

Oct 12, 2012 // by Chris Dietz // Blog // No Comments

I purchased the original iPhone in July of 2007, just after it’s release. My favorite core applications have always been Maps, Safari and Mail. Oh, yeah, I also like the Phone App. I was so impressed with the iPhone I purchased some additional AAPL stock.

Owning the stock I have followed Apple’s progress over the years. I was saddened when I learned of Steve Jobs’s health turning for the worse and his subsequent death at age 56 on October 5, 2011. I wondered the same thing I’m sure many others did, what will happen to Apple?

The “Beautifully designed from the ground up,” Maps in iOS 6, one of the ‘new’ features available on the iPhone 5 was the first major misstep since Jobs stepped down as CEO. Directions are wrong and key features such a public transit are missing. And it’s not like they didn’t know there were problems.

So, why did Apple do it? According to John Paczkowski at AllThingsD.com talks over voice guided directions broke down and Apple decided to accelerate the launch of their own Map application.

Any techie understands the competition between Apple and Google over iOS and Android, but I believe Jobs would have handled this better. Lets hope we don’t see another major blunder from Apple for some time, I’d like to hold onto my APPL shares.