Browsing articles tagged with " marketing"

Corporate videos: viral boon or epic fail?

Mar 17, 2012   //   by Brett Humphrey   //   Blog  //  No Comments

We’ve all seen the Superbowl ads where corporate behemoths use extreme sports, rubberized Sasquatch suits and anthropomorphized babies to shill their wares.

It’s perhaps the most raw exposure any marketing campaign could hope for.   A captive audience of hundreds of millions of people.  Most Superbowl ads are identifiable in terms of what the ad is for, some are humorous, a few are pithy, cogent or genuinely funny, and fewer still leave the viewer with a sense of interest in the product.  All are stupefyingly expensive.  And short.  And therein lies the rub.

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